While these concepts have some similarities, there are key differences that need to be considered when building a marketing strategy.
Digital marketing is an umbrella term that includes anything that requires the use of electronic devices, including internet marketing (also called online marketing). The digital marketing market as a whole is growing with the dominance of digital platforms in the 21st century, replacing the traditional approach.
The main differences between digital and online marketing services lie in the technicalities. The term digital marketing is used for strategies that utilize digital formats (such as television advertising) to promote products and services. This means that promotion in this way is not limited to the Internet. Read more about the features of digital marketing in our other article.
Internet marketing is within digital marketing and involves an online presence. Online marketing services utilize digital channels, are provided exclusively on the web. To get your message across to your target audience, you need to focus on using social media advertising, for example.
Internet marketing has a wide range of possibilities. Therefore, the novice specialist is often downcast after the first and not particularly successful attempts to increase the presence of their company on the Web. Based on experience, experts offer you these web marketing tips:
- Provide personalized content. Everything is important in this direction: your own style, learning about your audience, platform specifics. It may seem difficult, but the result will not make you wait.
- Use automation. Today a lot of services have been developed that help the specialist to simplify routine work, save time and eventually scale the business.
- Make the site modern and convenient. The user will no longer linger on a platform with an outdated design or with illogical transitions between pages. With huge competition and regular updates to Google’s search algorithms, this has become especially important.
- Embed video. This format elicits a greater emotional response than text, keeping the user on the site. If you shoot different videos on different topics, it is quite realistic to increase engagement and loyalty.
- Don’t forget about remarketing. Trying to increase coverage, do not lose sight of existing customers, because they have confirmed their loyalty with purchases. Offer them add-ons, discounts.