Internet marketing is a general term that covers a wide range of strategies to promote a company and its products using online tools. The main goals are to attract potential customers, increase traffic to the website and increase sales.
Before the active development of Internet marketing channels, the costs of promoting products or services in the marketplace were often prohibitive, difficult to measure. For example, it was quite labor intensive to determine the level of brand awareness through consumer focus groups. Today, almost every company can develop its online business, optimize it, forecast the effectiveness of campaigns and calculate return on investment.
In figuring out what internet marketing is, it is important to realize that it is constantly evolving. If a few years ago in its arsenal were website promotion, mailing lists and online advertising, today the promotion of business on the Internet can not be imagined without video, blogs, targeting in social networks and many other tools.
Advantages of Internet marketing
Unlike offline promotion channels, internet marketing opens up exceptional opportunities that allow you to accurately assess the impact of any tool, analyze how visitors interact with a website or landing page, and draw conclusions about how to better establish interactions with potential customers. We’ve already talked about how to measure the effectiveness of online marketing.
Analytics for web resources and mobile applications helps to determine which channels are the most cost-effective, which groups of users demonstrate activity and loyalty to the brand.
The main advantages of Internet marketing:
- Round-the-clock operation of online business. If all processes are automated, the client will be able to place an order at any time of the day, the entrepreneur will not need to worry about overtime payments to his employees;
- individual approach to advertising. It becomes possible to make offers that accurately reflect the interests of potential customers;
- the prospect of establishing long-term interaction with customers. With the help of various techniques (remarketing, email newsletters) it is possible to keep the attention of your customers.