Spheres of application of organic style in web design are diverse, because the main emphasis is on the visual series, rather than the features of the structure of the page or its information content. So, look great simple business card sites or landing pages made in this style, or online stores. However, the organic style will not be the best choice if you need to develop an information portal, because the abundant use of graphics will distract from the content.
Compositional solution in this style can be varied: as a classic two- or three-column, and non-standard, it all depends on the information that needs to be placed on the page. However, as in any other style, do not forget about usability. Any user, even if he first came to the site, should easily understand it and find the necessary information. Also, it is important to remember that the page should easily and quickly, and most importantly correctly displayed on any device, whether it is a desktop computer, tablet or smartphone.
COLOR SCHEME AND GRAPHIC CONTENT
Color scheme and graphic content of sites in organic style should be kept in natural tones, avoiding bright “acid” colors. Various shades of green or brown look ideal. In terms of graphics and images, it is also worth sticking to the “natural” direction. However, for the background can be used not only landscapes, but also various textures, for example, leather, natural fabrics, water, organic paper and the like. However, to show the organic orientation of stylistics can even use frames for modules in the form of leaves, branches or flowers. Often, the graphic content dictates the logo of the company. So, if the logo shows a leaf, it would be silly to use images of sand or skin.
In addition to static images, this style also provides for moderate use of animation. For example, if we are talking about an online store you can place a gallery with an animated image change of products. However, due to the fact that the main emphasis is still on the graphical component, with animation is important not to overdo it, because otherwise the page will load too long.
In terms of fonts, then here the choice is also diverse. Various “organic” fonts have already been developed, which are characterized by the presence of various curls, rounded lines and various decorative elements. Nevertheless, such fonts are still better left for the design of headings or menus, and for text content to make a choice in favor of more traditional options. Color scheme fonts should also be kept in the “natural” palette, but it is worth remembering that it is better to give preference to a dark font on a light background, because to read such text is much easier.
Thus, it is clear that the main customers of sites in the organic style are companies whose activities are somehow related to nature. This can be both flower stores, and sellers of goods from natural leather or fabrics, and even tour operators, and even online stores of organic food. Also landing or promotional page in this style can be ordered by companies that, for example, hold campaigns for environmental protection or garbage collection in park areas.