The best example of a site in the style of minimalism is the start page of the Google search engine: the complete absence of backgrounds, unnecessary details, all the visitor’s attention at a glance concentrates on the most important elements, but, at the same time, the site does not look empty. This is the main nuance of this style: it is necessary to accurately catch the line between free space and emptiness.
Thus, this direction dictates a fairly strict canons of construction of the site. It is necessary to reject all unnecessary: animation, a large number of backgrounds and textures, too wide color palette and the like. Even the information should be reduced to a minimum, and functionality to simplify to the limit of usability. A kind of classic in minimalism is a combination of white, gray and black colors, which can be diluted with bright flecks of another contrasting color in the navigation bar or site menu. Also, it is allowed to use images, but here again you need to avoid excess.
It is worth noting that despite the somewhat meager choice of color solutions, even such a monochrome palette leaves a wide enough scope for imagination and allows you to achieve amazing results. So, leaving white space around any design element (image, logo, slogan, etc.) you can not only highlight it, but also emphasize its importance in the overall picture of the page. Gray background is often used to highlight the information element (text description and so on).
In addition, despite the fact that minimalism does not recommend using a large number of backgrounds, you can choose one subtle and unobtrusive background pattern, which should be repeated on all pages of the site. Also, unusually interesting looks any active (in size, shape, location or color) image, which will give the project freshness and bring some piquancy and spice. However, it is important to remember that the brighter or larger the images, the smaller the number of images that can be placed on one page.
MENU AND NAVIGATION BAR
Separately, it is worth talking about the menu and navigation bar of the site. Just like the rest of the page, the menu should be as simple and concise as possible. Excessive information, overly long lists or titles should be avoided. Ideally, the menu should consist of 3-5 items.
In terms of design, it is worth refraining from using bright colors or unusual fonts, but if the rest of the page is kept in the same color scheme and does not contain large and flashy images, it is allowed to highlight any bright, contrasting color to make it easier for visitors to orient themselves.
The most popular sites in the style of minimalism are used by designers and photographers, however, not limited to these areas.
It is worth remembering that the task of the project in this style is not to deliver the maximum amount of information, but to create an image and easy recognizability of the brand. As a rule, such sites are developed for individual customers, whose sphere of activity has a fairly narrow focus.