In the matter of composition, it is best to find a compromise between the traditional columnar structure and chaotically scattered modules. Since this style implies the use of non-standard fonts in headings, it is worthwhile to stop at two or three main information blocks. In this case, the navigation menu, logo and slogan can be placed not at the top of the page, but, for example, on the right. Thus you get an interesting composition and the page becomes memorable.
The palette of the color scheme in the style of “Beautiful typography” is diverse. Here there is room for creativity, because equally good looking and pages made in monochrome color scheme (when you choose one main color and its various shades), and the game on the contrast, for example, white background, black text and red headings.
In addition, quite often in this style use a variety of background images, based on the color scheme of which is selected the rest of the palette of the page. By the way, images and animation in this style should not be carried away, because the main emphasis is still on the texts. Often, choose either one large background image, or place several small illustrations, depending on the orientation of the page. However, in the navigation menu use of images will be inappropriate.
For example, if in this style is developed online store, then you can use an animated gallery, with photos of products. Separately it is worth saying a few words about fonts, because they are the hallmark of the style “Beautiful typography”. As we have already said, when creating pages in this style is possible to use non-standard, including drawn fonts, but their use should be moderate.
For example, such fonts can be used for headings or navigation menus, but for the text is better to make a choice in favor of more traditional and readable fonts. By the way, unlike the drawing style, which is often enough to use fonts of light colors, placed on a dark background, in the style of “Beautiful typography” to this technique should not resort to such a method, because the light text on a dark background is difficult to read.
Since the application of this style is diverse, among the customers of pages in the style of “Beautiful typography” can be found as creative companies and quite serious online stores. Of course, the corporate site of the bank or law firm made in this style will look ridiculous, however, and the bank and lawyers can order a landing or promotional page, under any action or special offer. After all, such pages will help as quickly and easily not only to attract potential customers, but also to fully convey all the necessary information and emphasize their attention to the necessary content.