Online casinos operate in a highly competitive environment, with over 2,000 internet gaming sites vying for market share worldwide. Driving qualified traffic to stand out is imperative. Studies show that 77% of Internet casino traffic comes from search engines. Implementing targeted search engine optimization (SEO) strategies tailored to the iGaming industry can pay dividends. For example, after revamping its SEO […]

Social media has fundamentally reshaped marketing in virtually every industry – and the online casino world is no exception. With over 3 billion monthly active social media users across key platforms like Facebook, Instagram, and Twitter, these channels present a massive opportunity for gambling operators to directly engage players. Research indicates that an incredible 41% of casino players have connected […]